Consumer Acceptance of new protein sources

Technology is making new protein sources easier available and especially those not involving animal suffering are gaining popularity. But how are they perceived by the consumers? How can companies improve the general acceptance of these new products? And what about you, can you make a difference?

During this webinar, three speakers will answer these questions.
Marleen Onwezen is expertise leader consumer science at Wageningen University and Research and will introduce some more theoretical background information.
Brad Vanstone is the founder of Willicroft and will tell us more about how his plant-based cheese company is approaching the consumers.
Ira van Eelen is the co-founder of KindEarth.Tech and she will give us her insights on the challenges for the cultured meat sector.

After the speakers’ talk, you will have plenty of time to interact with them during a Q&A session.

When: Wednesday 16th of June, from 19:30 till 21:00 (CET)
Where: Zoom meeting
Who: everyone can join!


Wednesday 16 June, 2021


19:30 - 21:00